Phyllis Macfarlane
Gfk NOP

The IQCS has always been the benchmark for the interviewing standards to which we work here in GfK NOP, thus ensuring that we provide high quality interviewing for our clients.


Lois Hilimire
RONIN Corporation
Princeton US

Investments in quality are not inexpensive, but attention to quality processes is the only way for a company like RONIN to operate. Our "bread and butter" respondents are the industry's most challenging -- physicians of all specialties and senior decision makers for IT products and services.

If we didn't pay attention to quality, such as our approach to interviewer training and supervision, these difficult respondents would never participate in our studies each time we contact them.

Further, our clients who represent other market research agencies, as well as the world's largest pharmaceutical and IT companies, would not be the repeat clients that they are, without our ability to deliver high quality results to them.

We have woven the IQCS quality standards into the way we do business, and everyone in the company knows that they are the standard to which we operate.

Gill Welch
MDL RESEARCH

Marketing Direction sub-contracts all its data collection. By using IQCS member companies to conduct our UK fieldwork we can be confident that the work will be carried out to the highest standards in both project administration and interviewer quality.

John Kelly
FMRS
Past President ESOMAR, Past Chairmain BMRA,
President elect Market Research Institute International.

The IQCS has led the world in setting the standards for data collection. The development of the UK BS7911 and, more recently, the worldwide ISO 20252 were based on the pioneering work of the visionaries who had the commitment and ability to establish an enduring and relevant standard.

The IQCS has recently conducted a survey asking for members’ feedback on standards and IQCS’ services.
The response was very positive.
Here are a few mentions from members:

‘Help and advice and understanding over the years. Inspectors with a real understanding of how field operates and the problems that can get in the way.’

‘Summer party is always very nice. Working forums are very well organised. Audits are very detailed. Good value for money.’

‘I have been actively involved with the forums and find they as well as the networking keep me abreast of the industry changes. IQCS is key in maintaining industry standards, and are always available to advise.’

‘The unpaid Council Members work hard to ensure that the IQCS remains relevant to today's MR world. IQCS provides a quality system that gives me, as a user, confidence that my work will be conducted properly and competently.’

‘Able to see things from a practical point of view. Supportive of the industry’

‘They are always available for questions and answer almost immediately.’

‘The IQCS provides a platform for members to voice their opinions and input into the standards, ensuring these remain current and relevant. The Working Forums are very informative and facilities like the bulletin board and socials allow members to meet and discuss common problems and solutions.’

‘Useful working forums at which issues can be discussed and networking opportunities across agencies.’

‘Everyone is always very helpful.’

‘Keeps members updated with current issues and information - particularly useful for smaller companies who do not have HR support systems.’
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