GfK Mystery Shopping
| King Charles House, Park End Street, Oxford. OX1 1JD Tel: 020 7890 9000 Fax: E-mail: chris.white@gfk.com or jon.lock@gfk.com Website: www.gfkmysteryshopping.co.uk |
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| GfK Mystery Shopping is the performance measurement division of GfK NOP. We are specialists in mystery shopping and other forms of performance measurement. Our belief is that effective mystery shopping requires having appropriately profiled and trained assessors visit the correct locations, then taking their findings and reporting them to various levels of client personnel in a user-friendly, informative and friendly manner. GfK Field Marketing are also located in Oxford, and has an impressive client portfolio. Our Field Marketing activities include staff training, product enforcement, audits, promotion activities, merchandising and price checks. GfK Mystery Shopping is a founder member of the Mystery Shopping Providers Association (MSPA). | |
| Types of Fieldwork: Telephone facilities: Fieldforce: Our field force consists of 30,000 assessors. For references please log on to: https://cybershop.gfk.com Member of: MRS , ISO20252 , ESOMAR MRQSA/BS7911: No Type of ID Card: MRS |
Contacts: Chris White Managing Director, Mystery Shopping Tel: 01865 262 701 Jon Lock Deputy Managing Director Tel: 01865 262 702 Alan Holliday Deputy Director, Field Marketing Tel: 01865 260 304 |
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